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5 Keys To Running A Profitable Business As A Solopreneur (withough burning out)

entrepreneurship motivation & inspiration profitable business smartphone video solopreneur video for business Sep 21, 2023

The Solopreneur/Entrepreneur’s Dream: Freedom with Profitability

The life of a solopreneur often evokes images of coffee shops, passion projects, and a work schedule that fits seamlessly around life. And why not? The pull towards this lifestyle is largely rooted in the desire for flexibility. There's something incredibly enticing about being able to chase your passion, without the constraints of a 9 to 5 grind.

But, it's not all hanging by beaches sipping cocktails with a laptop nearby. With freedom comes responsibility. As profits increase, so can the demands on your time and energy, potentially leading to a dangerous cocktail of exhaustion and mental fatigue.


So here are 5 key elements to running a profitable business as a solopreneur (without burning out)


Embrace Automation and Outsourcing

You’ve heard it before - Work smarter, not harder…

AND the digital age has blessed us with an arsenal of tools designed to make business operations smoother. Whether it's automated email campaigns, sales funnels, or CRM systems, leveraging these tools can exponentially boost productivity.


Delegating the mundane: Identifying tasks to outsource for maximum efficiency 

You don't need to be a jack-of-all-trades. Tasks like admin work, bookkeeping, or even content creation can be outsourced (or even done by AI). Find reliable freelancers or agencies, and free up your time to focus on what you truly love.


Keeping the personal touch: Balancing automation without losing your brand’s voice

But remember, while automation is fantastic, there's a fine line. Overdoing it can strip your business of its authentic voice. Find a harmonious balance to ensure you don't come across as robotic.


Mastering the Art of Self-Care and Time Management

The hustle culture has glamorized the idea of working round the clock. But, more hours doesn't necessarily translate to more success. Often, it's about working strategically, not endlessly:


Essential time management tools and hacks for the modern solopreneur

Time is money, especially for a solopreneur. Tools like Trello, Asana, or the Pomodoro Technique can be invaluable. Chunk your day, prioritize tasks, and be sure to allocate time for breaks.


Incorporating self-care routines: The unexpected ROI of me time

Taking time out isn't a luxury or being selfish—it's a necessity! From a quick meditation session to a week-long vacation, investing in yourself can have exponential returns, both personally and professionally.


Lights, Camera, Connection: Using Video to Engage (even if you’re not ‘there’)

Videos are incredibly powerful at creating a bridge, connecting businesses to consumers in an intimate, personal way. They have the potential to humanize your brand like no other medium.


Creating evergreen content: Initiating conversations even when you're offline

Well-crafted videos aren't just one-off. They can engage and convert, long after you've hit the 'publish' button. These visual gems can be your silent ambassadors, doing the work even when you're off the clock. 

If you’ve ever been to one of my live trainings you’ll probably have heard me say “Video is your 24/7 salesperson, so lets make sure it’s doing the best possible job”. 


Crafting compelling videos deepen customer relationships

It's not just about being on video, but also about creating a journey. Storytelling is a powerful tool. A gripping story can resonate, creating brand loyalty and deepening relationships.



Financial literacy isn’t optional -  track and understand your numbers

Flying blind is not an option. A clear understanding of your financial landscape is crucial. Dive deep into your numbers, understand your profit and loss, and make informed decisions.


A great resource for this is the book Profit First by Mike Michalowicz


This is a MUST for every business owner!!


Passive income streams: How to earn while you sleep

The smart solopreneur always has an eye out for passive income opportunities. From online courses to affiliate marketing, these streams can supplement your earnings without constant oversight.


Rainy day funds: Preparing for unexpected business downturns

In business, not every day is sunny. The implications of world wide events can be far reaching. The Setting aside funds for unexpected downturns ensures you're not caught off-guard. It's not pessimism—it's smart planning.



Avoiding Burnout: Recognizing the Signs and Taking Action

The subtle signals: Physical and emotional red flags to be aware of

Burnout doesn't announce its arrival with a bang. It's the constant fatigue, the dread of Mondays, or the unexplained irritability. Recognize these signs early.


Tactical strategies to switch gears and prevent burnout

Shift, recalibrate, and reset. Sometimes, it's about changing your routine, taking a digital detox, or even seeking mentorship.


Reinventing and rejuvenating: Periodically stepping back to reassess and re-align

Every once in a while, step back. Take stock of where you are and where you want to go. It's not only about avoiding burnout but also ensuring that your journey aligns with your ultimate vision.


Embarking on the solopreneur journey is nothing short of an adventure—a thrilling ride filled with highs, lows, twists, and turns. 


At its core, it promises freedom, flexibility, and the satisfaction of creating something truly your own. Yet if we learned anything from school and tales of explorers, every expedition comes with its challenges. From mastering the intricate dance of automation to ensuring we don’t become our own worst enemy in the face of burnout, the path requires vigilance, adaptability, and an unyielding commitment to self-care.


But armed with the right tools, strategies, and a sprinkle of financial wisdom, solopreneurs can not only survive but truly thrive. As you navigate this exhilarating journey, remember to cherish the victories, learn from the setbacks, and always—always—prioritize the well-being of your greatest business asset: yourself. Whether it's through the power of video or the magic of passive income, the world of solopreneurship holds endless possibilities. So here's to forging ahead, charting new territories, and reaping the rewards of a business built on passion, purpose, and unparalleled perseverance. 


If you want a helping hand with all this, I’m putting together a new 3 month group coaching program to work with a handful of online coaches and entrepreneurs to GET CLARITY and CONFIDENCE so they can move out of the frustration of doing ‘all the things’ but NOT seeing results, to scaling what they offer so they can MAKE MORE SALES FASTER.


If you’re interested you can sign up for the waitlist here:



In the evolving landscape of modern business, topics such as solopreneurship, business automation, outsourcing, time management, and self-care have taken center stage. Further enriching this narrative are the concepts of video engagement, financial literacy, passive income, burnout prevention, and profitability strategies, all of which play a pivotal role in ensuring the success and well-being of today's driven professionals.