Online video content has exploded, making up 80% of all Internet traffic in 2017!

Why? Because video increases conversion and engagement rates more than any other content. No matter what kind of business you have, a bricks and mortar shop, freelancer, or an online business with physical or e-products, adding a video to your website can help turn visitors into enthusiastic customers.

In fact, your visitors will stay an average of 2 minutes longer on your site if it has some video on it. This will also help Google see that you/your business is relevant to people, and reward you with a better rank in page results on search engines (SEO).

But often people ask me 'what kind of videos should I use'.

Here are three types of videos every business should have on their website.

WELCOME VIDEO

It's always nice when you arrive somewhere and you're greeted with a friendly hello! There's even a job for these people like in the case of Walmart Greeters.

On a business' website it's not only a great opportunity to make your visitor feel welcomed but to also let them know who you are and what they'll get from you and your site.

Including a video on a landing page can increase conversion by 80%, meaning people stay on your page, giving your brand message longer to sink in.

TESTIMONIAL VIDEO

Happy customers are great for promoting you and your products, but a happy customer who appears on video is even more powerful!

When clients speak 'in-person' about their personal experience with your brand it can give you credibility and help to build trust for newcomers.

Here's a short video from WIX about how to create a testimonial video.

PRODUCT VIDEO

This may seem like a no brainer for people who sell physical products that require some kind of set up before buyers use it. These videos should show how efficient, or easy-to-use the product is.

But even if you don't have a physical product you can still have a product video.

The video should explain what the product is, how it can help your customers, or make their life easier. If you're selling a course the video could include a quick sneak peek into some of the course material. If you're a personal trainer offering sessions you can show the benefits of what you offer through a previous clients experiences.

Consumers love video and a recent Animoto survey found that 64% are more likely to buy a product online after watching a video.

To learn how to film professional videos using just your phone check out one of the following guides:

iPhone - 10 Steps to Creating Professional VideosAndroid - 10 Steps to Creating Professional Videos