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3 Mistakes You're Making on Instagram (And How to Fix Them)

instagram smartphone video video course creation video for business video marketing video tips May 23, 2023


Do you put a lot of effort into trying to use Instagram “the right way" for your business - you know like posting regularly on stuff that’s happening in your business - but aren't getting any new likes, comments, or shares? If so, it could seem as though the platform is ghosting you. 


Despite their best efforts, many entrepreneurs find themselves in this difficult position where they are unable to fully realize the platform's potential. 

In this blog post, we'll go through the top 3-5 Instagram mistakes you can be making and offer practical fixes so you can profit from your hard work.


Error #1: Failing to plan your posts:

It's like flinging spaghetti at the wall and hoping something sticks, if you publish on Instagram without a plan. It's not cool, is it? Thus, this is what you must do:

  • Set your objectives. Determine the goals you have for your Instagram game (because let’s face it, it is a bit of a game). Is it to showcase your abilities or to gain more likes and followers? Your choice!
  • Know who you're talking to: Find out what your audience wants to see by doing some research. Are they interested in coaching, parenting, inspirational content, fashion, or even cute animal videos? Put yourself in their shoes!
  • Create a timetable: Like a pro, make a plan. Choose the content you'll share: images, videos, or even Reels. To keep organized and never be in a hurry, use a calendar.


Error #2: Ignoring your Followers and Fans:

If you don't interact with your followers on Instagram and have fun, what's the point? Don't hide in the shadows like a silent ninja. It’s called ‘social’ media for a reason:

  • Talk nonstop: Don't ignore someone who comments or sends you a direct message! Keep the dialogue going by responding, asking questions, expressing your gratitude. It's all about socialising that matters!
  • Be part of the event: Look for trends, geotags, and hashtags that are relevant to your interests. Join in the conversation in the comments, express your ideas, and meet new people. It's a blast, I assure you!
  • Work with influencers: Contact those who share your vibes among the influential or micro-influencers. Collaborations can usher in a completely new era of followers, renown, and significant interaction. Ready to work together?


Error #3: Skipping the reel deal (like what I did there winky face):

Hold on! You’re not making Instagram Reels regularly? That would be equivalent to sabotaging the most delicious pizza slice by not using cheese on it. Here’s what you gotta do:

  • Demonstrate your talents and services: Make “Wow!"- inspiring reels for your audience. Take them behind the scenes of your life and business, or teach them something cool. Keep it brief, interesting, and attention-grabbing.
  • Follow the trend: Keep up with the most recent Reels trends. Make your content pop like a confetti party by using trending music, hipster filters, and effects. Keep it cool and reel them in!
  • Become known for what you’re the expert in: Increase the number of people who watch your reels. 


Instagram is more than simply a platform; it is a world of opportunities for your brand. And it's your responsibility as the public face of your company to maximize Instagram's potential.

How? Make use of creative hashtags, interesting captions, and captivating thumbnails. Then you can dominate the Explore page and become a household name!

With this knowledge in hand, you can now avoid making these frequent Instagram mistakes and maximize your marketing results. 


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3 types of Instagram Reels that will grow your reach and impact!




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