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If you're feeling the pressure right now, seeing black friday creeping up on your calendar and wondering if you should be planning something or if you're somehow failing by not having it figured out yet, then take a breath. We're going to discuss why you should or shouldn't do Black Friday deals and some tips if you are choosing to do something, ready to break free from the solopreneur struggle. Join me as I peel back the layers to a thriving online business without the guru hype or the burnout. I'm going to show you the proven strategies and tools that I use so you can build a sustainable digital business without sacrificing your well being.
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Welcome to ease and impact the podcast for digital solopreneurs and coaches who want to build sustainable businesses without burning out. Now, every week, we dive into practical advice for the solo business journey, wherever you are at and today's episode is going to be a shorter one. We're going to get straight to the point. And we're talking about Black Friday specifically, whether you should do it, why you might want to skip it, and if you do decide to join in, how to do it without busting a gut. Now here's what I want for you, by the end of this discussion, conversation, clarity, I want you to feel completely at ease or at peace with whatever decision you make about Black Friday, whether that's jumping in with an offer or multiple offers, or consciously choosing to sit this one out. Because here's the thing, your business does not live and die by this one sales event. And when you make decisions from a place of what feels aligned, rather than pressure, then that's when your business and your life really thrive together. So let's talk about Black Friday honestly, first, the reality is it's a busy time of year. A lot of people are fighting for attention, trying to get their offers seen. There's noise everywhere. And yes, it can be a genuine opportunity for a bit of a cash injection in your business, and that's worth acknowledging. But this is what I think is more important. If it feels like too much pressure. You don't have to do it. Look some years I've done Black Friday. Other years I haven't, because I just wasn't feeling it. And you know what, my business didn't collapse. It's not a rite of passage. It's simply one option in your overall business toolkit.
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Now, if you're listening to this right now, and Black Friday hasn't happened yet. It's not too late to join in, but only if it feels right for you. Let me give you a different way to think about this. Instead of asking yourself, should I do Black Friday, which really sets us up for that pressure, ask yourself, what would make this easy and aligned for me and my business.
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Notice how that question actually changes everything. It's not an obligation, it's an opportunity that fits with your capacity.
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Now, if you do decide to participate, let me share some practical tips that have worked well for me in the past.
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First, let your audience know in advance. Now not trying to beat everyone else to the offers, but start teasing your offers. Get people interested before the basically week of Black Friday arrives. This isn't about hype. It's just about giving your audience a heads up so they can plan. Because, you know, your audience is probably thinking, ooh, Black Friday is coming up. There's going to be some offers, particularly around softwares and gear, that they're going to want to take advantage of. So they're aware it's happening. Let them know that you're doing something too, and how it could help them.
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Second, don't discount your current offers. Honestly, I learned this years ago, and it is crucial when you discount what's already available while you're actively selling, you train your audience to wait for sales, and you devalue your own work. And look, that's not a great pattern that we want to start establishing. Third, create new offers. Now, these don't have to be completely brand new creations. They can be, and I'll talk about that. But a new offer could simply be a bundle of things you already have that you've never offered together before, or maybe it is something brand new. But here's the way to do it smart. Don't create the thing until someone buys it. Get the sale first, then create it this way. You haven't wasted time building something nobody wants. Now, the best system that I've seen and used personally is to offer a variety so whether you're creating new products that you want to sell, or new offers that are bundles of older products, offer a variety, one to one services done for you. Solutions, do it yourself. Products, low ticket items, high ticket items. Different people are in different places at this time, and they have different needs, so give them options, but again, don't actually create the thing until someone has bought and here's something that people sometimes overlook is Black Friday, you're probably waiting for something in your mind. You're like, I'm going to buy that TV, or I'm going to buy that that phone, or that.
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Video camera or whatever it is that you've been waiting for a good sale on Black Friday is a great opportunity to promote any software or tools that you're an affiliate for. So
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your audience is already in that buying mode, and they know that software's that help their business, gear that help them do their job better, are gonna offer discounts or additional items and if you genuinely use and recommend something, this is a perfect time to share it. And if you haven't already become an affiliate of your favorite software, then do that now, because the process can sometimes be a week to get approved. You do it now, before Black Friday happens. But
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let's get back to the core of this. I think the real question isn't about tactics, but it's about your energy and your capacity. Right now, if doing Black Friday means you're going to be stressed, resentful, stretched too thin during what's already a full season and leading into an even fuller season in December, then that's your answer. The cost is too high.
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Remember, your business and your life. They're in it together. When one suffers, they both suffer.
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On the other hand, if you can approach it with some ease, maybe you've already started thinking, because of this episode about some content that you could bundle up, or a new low ticket, easy to implement offer that's new, maybe you got some space to promote something that you're affiliated with,
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or maybe a simple offer feels fun for you, then go for it. There is no guru or expert out there who can tell you the right answers for your business. Only you know what a line feels like in your body and your life right now. So here's what I want you to take away. Black Friday is not make or break. It's one event in your business calendar, and whether you participate or not doesn't determine your worth as a business owner or your future success. Make the decision that serves you and your well being first, because that's where sustainable success comes from. So if you've got some questions about this, whether you're trying to decide what to do, or you want to share what's what, or you want to share an approach that's worked for you. Drop it in the comments. I'd love to hear from you, and thank you so much for being here, taking the time and remember, keep creating that impact with ease.
