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How much of your workday is spent on social media trying to keep up with the constant content creation hamster wheel? If you're like most solopreneurs I talk to, it's probably way too much, but there is a better way, one that doesn't involve creating 10 posts a day, bulk creating content or dancing on Tiktok, but instead uses just three simple Facebook ad strategies to generate leads while you sleep, and they are going to cost you a fortune either. So that's coming up in today's episode. Welcome to ease and impact thriving as a solopreneur, a podcast that helps you maximize that impact without sacrificing your well being. Now, if you're tired of hearing experts and gurus tell you this one magic tool will solve all your problems, then you're in the right place, because this is real talk about running a solo business that actually works, where your success it doesn't depend on the latest marketing trend for building a sustainable ecosystem, as it were with you at the center. So if you're enjoying these weekly doses of practical advice for your solo business journey, make sure to follow or subscribe so you never miss an episode. So today we're talking about something that often makes people feel a little uneasy, which is Facebook ads. But before you tune out thinking, Oh, I'm not tech savvy enough, ads are too expensive and therefore aren't worth the time and financial investment, just stick with me here, because I'm about to share my three favorite Facebook ads that don't cost a lot of money, that any solopreneur can use to grow their business effectively. Now you're a smart solopreneur, so you probably already know that there are basically two ways to generate
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traffic and leads,
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the slow, organic route or the fast route with advertising. And look, Facebook is still one of the easiest and most effective platforms to use for ads, especially for solopreneurs, that's why I want to share my three favorite types of Facebook ads that really help me reach the right people. Generate the leads, make more sales, really transform how I and my clients approach marketing. So first up, what I would consider generating interest ads. So these are your website traffic or your VO view campaigns. You can think of these almost as like a digital handshake. They're perfect for introducing people to who you are and what you offer without being pushy. So notice, I said, without being pushy, if you're not asking them for anything except their attention,
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and that makes all the difference.
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Now, why I love these types of ads is you get to find your people for not only just a couple of cents, but then with those who are truly engaged in what you've introduced them to, and you and your business, you can retarget them using the ads that I'm going to be talking about next. So that brings me to my second favorite, which is lead form ads. This is for things like your lead magnets. So imagine having your email list just throwing quietly in the background every day while you focus on what you do best. So that's the power of lead form ads, and you're like having almost a 24/7 marketing assistant collecting email addresses and interested potential customers, even when you're sleeping. And the difference here from sending people to a landing page to get them to opt in, you know, conversion ad, right? They stay on Facebook. Which one Facebook likes this, they end up costing you a lot less, as little as 50 cents per lead when you really have them dialed in. And don't worry, I'm going to let you know how you could do this towards the end of the episode. But the third ad, which really finishes off this sequence of three, because they all work together, is conversion ads for launches. So when you're trying to get people into a webinar, video series, a challenge when you're ready to take that next step, make a bigger push, or it's, you know, a time based option related, related to a launch on a specific date. These send people to your landing page, as opposed to a lead form to opt in. They sometimes cost a little bit more, but you can reach not only new people, but Facebook's putting it in front of people who are likely to sign up. But the cool thing is, you can reach not only new people, but lean in on all the data from the people you've been reaching with the previous ads. So that's why I love these three ads specifically, is they all feed into each other. They're all a part of that bigger ecosystem, doing the hard work for you. And here's a little pro tip. You know, it might surprise you a little bit, because Facebook, you might know, prefers video content, but you should always split test, and that means trying videos against photos or photos with text, right? Because sometimes the simpler things, the photos, perform better. So you. I want to share a resource that has really changed the game for me, and I believe it can do the same for you. One of my mentors, coaches, you know, people I truly value for their expertise. Zach sparkler, he is running an ADS boot camp, and for just $25 you can learn everything you need to know about starting to run effective ads. He's gonna make it so simple for you to get your ads up and running. You know it's easy to follow steps. And he also gives you the support during your time together, just for like nothing. I don't know he does it for $25 and I know he answers why he does it so cheap. But I've done ads trainings before. You know many of them, but honestly, until I found Zach. Well, I've learned more from Zach than anyone else. He really has a knack for breaking everything down into manageable chunks for, you know, business owners and solopreneurs who aren't tech or advertising experts, which is probably you right. But the thing is, he is constantly making and testing out Facebook ads for clients that are spending big bucks on Facebook. So he knows exactly how everything is working now this five day Facebook and Instagram ads boot camp, like I said, it'll give you everything you need to get your lead ads specifically perfected and building your list so that way, you will be growing your audience every single day without constantly posting. Now, doesn't that feel like a relief growing your list without constantly posting and doing manual outreach? So here's what I want you to do next, start thinking about which of these three types of ad types could work for your business. Right now, you know, is it a time to introduce yourself to a new audience, so your email list launch that offer you've been sitting on. But the second is to sign up for Zach's boot camp. The link is going to be in the description. You won't regret it. He is going to get you a whole bunch of ads knowledge, so that not only can you start during his boot camp, to set up your lead ads, you're going to have a new level of skill and confidence instilled in you so you can create all the ads I've talked about today and see that real impact in your business. So thank you so much for listening to ease and impact. Remember your business thrives when you do. So keep creating that impact with ease.
